PLATFORM GUIDELINES

Acceptable Use Policy

Effective Date: March 27, 2026

This Acceptable Use Policy (“AUP”) outlines the rules and guidelines that govern the use of the Fidly platform at fidly.ma and all related services (“Service”). By using the Service, you agree to comply with this policy.

This AUP is designed to protect all users and ensure that Fidly remains a safe, fair, and reliable platform for businesses and their customers.

01Permitted Use

You may use the Fidly platform to:

  • Create and manage digital loyalty programs for your legitimate business
  • Issue digital stamp cards, NFC loyalty cards, and wallet passes to your customers
  • Track customer visits, rewards, and engagement analytics
  • Send promotional and transactional communications to customers who have provided consent
  • Integrate with authorized POS systems and third-party services
  • Access business reports and analytics through the dashboard

02Prohibited Activities

You must not use the Service to engage in any of the following activities:

Illegal or Harmful Activities

  • Promote, facilitate, or engage in any illegal activities
  • Distribute fraudulent, misleading, or deceptive content
  • Operate loyalty programs for prohibited goods or services (illegal substances, counterfeit goods, etc.)
  • Engage in money laundering or any form of financial fraud
  • Harass, threaten, or abuse other users of the platform

System Abuse

  • Attempt to gain unauthorized access to any part of the Service, other accounts, or systems
  • Interfere with or disrupt the integrity or performance of the Service
  • Transmit viruses, malware, trojans, or other malicious code
  • Use bots, scrapers, or automated tools without prior written authorization
  • Bypass or attempt to bypass security measures or rate limits
  • Overload or flood our servers with excessive requests

03Content Standards

All content uploaded or transmitted through the Service (logos, offer text, notifications) must not:

  • Infringe on third-party intellectual property rights (trademarks, copyrights)
  • Contain explicit, pornographic, or sexually suggestive material
  • Promote hate speech, discrimination, or violence against individuals or groups
  • Include false, misleading, or deceptive advertising
  • Violate privacy or publicity rights of any individual

04Customer Communication Guidelines

When using Fidly's communication features (including WhatsApp messaging), you must:

  • Only send messages to customers who have explicitly opted in to receive communications
  • Provide a clear and easy way for customers to opt out of future messages
  • Ensure all promotional content is truthful and not misleading
  • Comply with all applicable anti-spam and marketing regulations
  • Respect customer preferences regarding message frequency and timing
  • Not use communication features for purposes unrelated to your loyalty program

05Monitoring & Enforcement

Fidly reserves the right to monitor the use of the Service to ensure compliance with this AUP. We may take the following actions if violations are detected:

Warning

For minor or first-time violations, we may issue a warning and request corrective action.

Suspension

For repeated or serious violations, we may temporarily suspend your access to the Service.

Termination

For severe or illegal violations, we may permanently terminate your account without refund.

Legal Action

We reserve the right to pursue legal action for violations that cause harm to Fidly, its users, or third parties.

06Reporting Violations

If you believe that a user of the Service is violating this AUP, please report it to us immediately at contact@fidly.ma. Please include as much detail as possible, including the nature of the violation and any supporting evidence.

We take all reports seriously and will investigate promptly. Reports can be made anonymously, and we will not retaliate against anyone who reports a violation in good faith.

07Changes to This Policy

We may update this Acceptable Use Policy from time to time. When we make material changes, we will update the “Effective Date” at the top of this page and notify you through the Service or via email.

Your continued use of the Service after changes take effect constitutes acceptance of the revised policy.

08Contact Us

Questions about Platform Policy?

If you have any questions about this Acceptable Use Policy, please contact us:

Email: contact@fidly.ma

Web: fidly.ma

Address: N3 BR1B, Bd Jamal addora, Casablanca, Morocco